THE COMPLETE BRAND STRATEGY WORKBOOK

 
 
 

It’s, of course, essential to have a stand-out business, but it's just as important to have a stand-out brand. But brand strategists are expensive, and building a brand that truly reflects who you are doesn’t need to drain your pockets. This brand strategy workbook walks you step by step through the process of creating a brand that stands out. This one is for the side hustlers and small biz owners. You can do this.

  • Get to the Core: Figure out precisely what your business is about and why that matters. Let's make defining your message a piece of cake.

  • Your Story, Your Way: Craft a brand story that feels authentically you, something that resonates with your audience on a personal level.

  • Meet Your People: Truly understand your dream customer. This isn't just about demographics; it's about connecting.

  • Add Your Flair: Choose from a list of characteristics to infuse your brand with personality. Let's make it stand out in a sea of sameness.

  • Stay Consistent: Create your own roadmap to ensure everything you put out there screams "YOU." No more straying off-brand.

 
 

“Absolutely love this! Helps break down ideas, thoughts, etc. for business! LOVE IT! Thank you!!”

— JULIA

 
 

Chapter 1: Nailing Your Brand Story

This one’s basic, but not simple. What you do and why you do it is something you’ll center your entire brand around.

Chapter 2: Knowing Your Audience

There’s knowing your audience, and there’s truly empathizing with them. Let’s get into their state of mind.

Chapter 3: Positioning Your Brand

Identify what makes your brand unique by positioning yourself in relation to others. What do you do best? What sets you apart?

 

Chapter 4: Establish Your Vibe

How do you want to sound when you talk to customers? What will make you unique? Memorable? Lovable?

Chapter 5: Maintaining Consistency

Time to think about keeping your standards high. How can you stay consistent in your new brand personality?

 
 

“I really like this Branding Workbook. Often times I purchase a digital product and I am underwhelmed with the creation, just because the content isn't what I expected. This is worth the price and more for sure.”

— TAQUAYLA