BUILD A BRAND THAT ACTUALLY FEELS LIKE YOU.

 

Whether you’re just getting started with your brand or leveling up your side hustle, The Complete Brand Strategy Workbook will help you attract the right customers and build superfans along the way. This step-by-step workbook is the next best thing to hiring your own personal brand strategist.

 
 
 
 

A stand-out business needs a stand-out brand, but figuring that out on your own can be overwhelming.

Created by a freelance designer and meant for side hustlers, creatives, and small business owners, this workbook helps you establish a visual language, define your values, craft your message, understand your audience, and build a brand that truly stands out from the crowd. You can do this.

Here’s what you‘ll walk away with:

  • A visual language that includes a color palette, brand font, and photography mood board.

  • A clear, confident brand message that explains what you do and why it matters.

  • A brand story that feels like you and sets you apart from the sea of sameness in your industry.

  • A deeper understanding of your audience, so your content resonates with them.

  • A personality-driven brand voice that’s consistent across all media.

  • A roadmap that keeps you from straying off brand, so your whole team stays on the same page.

 
 

“Absolutely love this! Helps break down ideas, thoughts, etc. for business! LOVE IT! Thank you!!”

— JULIA

 
 

Step by chapters that build on each another:

 

Chapter 1: diy visual design

This one’s basic, but not simple. What you do and why you do it is something you’ll center your entire brand around.

Chapter 2: Nailing Your Brand Story

This one’s basic, but not simple. What you do and why you do it is something you’ll center your entire brand around.

Chapter 3: Knowing Your Audience

There’s knowing your audience, and there’s truly empathizing with them. Let’s get into their state of mind.

Chapter 4: ESTABLISHING YOUR VOICE

How do you want to sound when you talk to customers? What will make you unique? Memorable? Lovable?

Chapter 5: MAINTAINING CONSISTENCY

Time to think about keeping your standards high. How can you stay consistent in your new brand personality?

Chapter 6: putting it all together

Now that you’ve got a solid foundation for your brand, how can you put it together to show up in the world?

 

“I really like this Branding Workbook. Often times I purchase a digital product and I am underwhelmed with the creation, just because the content isn't what I expected. This is worth the price and more for sure.”

— TAQUAYLA