Brand and Content Strategist, at your service.

I help small business owners and entrepreneurs build clarity in their work through content strategy and branding. My extensive background in user experience design shapes how I approach everything: clear structure, thoughtful language, and systems that actually work.

 
 

I’d love to help you with:

  • BRAND IDENTITY

    Defining the core meaning behind your business — your positioning, values, audience motivations, and the narrative that guides your content strategy.

  • CONTENT STRATEGY

    Translating your brand’s story into a plan: what you communicate, why it matters, and where each message belongs within your ecosystem.

  • COPYWRITING

    Bringing your brand strategy to life through language that moves people. I turn complex or abstract ideas into language that’s easy to act on.

 
let's work together
 

  • "Anja is the best brand strategist I have ever worked with. Her eye for design, flow, and brand cohesiveness is impressive."

    Pamela Devenport, Founder, MyBadassRecovery

  • "Anja consistently translates complex ideas into clear, compelling brand messages and designs that resonate across audiences and platforms."

    Matt Johnson, CEO, Cancer Research Foundation

  • "Anja's work had a tremendous positive impact on our website, traffic, user interactions and results."

    Gabriel Park, CFO, Equality Charter School

  • "Anja imediately understood our need to simplify and organize the website and helped us develop a site that easily and naturally leads visitors to the information they come to us for."

    Jennifer Becker, Director, National Resource Center for Domestic Violence and Firearms

Select clients and work:

Nonprofit marketing and copywriting

I helped bring Saint Paul and Minnesota Foundation’s values to life through email, print, and digital ad campaigns aimed at current and potential donors.

Download a case study

Nonprofit marketing and copywriting

I led the content strategy for the two largest fundraising efforts of the year, Giving Tuesday and Year-End giving, in a highly successful email campaign.

Download a case study

Nonprofit website redesign

When BWJP was ready to create a brand new website, I worked with a team to redesign the taxonomy of their resource library and write all new copy.

Download a case study

Design conference branding

As the 2018 chair of this community-organized nonprofit, my mission was to transform an annual conference into a true community.

Download a case study

Enterprise level content strategy

As part of the product design team, I help standardize global content guidelines and design both consumer and enterprise-level experiences.

Brand strategy

As head of brand and content, I created a content strategy from the ground up and engaged a community of 15,000.