BUILD A BRAND THAT ACTUALLY FEELS LIKE YOU.
Branding is a craft, not a creative gift — and crafts can be taught. The Complete Brand Strategy Course walks you through the same process I use with my consulting clients: ten video modules, grounded in psychology and behavioral science, paired with the complete workbook so you're applying every concept as you learn it.
A stand-out business needs a stand-out brand. But most branding advice tells you what to do without ever explaining why it works — so you end up with a logo and a color palette and no idea whether any of it will actually move a customer.
This course fixes that. Created by a brand strategist with a UX research background, it's built for solo entrepreneurs, side hustlers, and small business owners who want to understand the mechanics underneath good branding: how people form impressions, why certain messages stick, and what makes someone choose you over the sea of sameness in your industry. You can do this — and by the end, you'll understand exactly why it works.
Here’s what you‘ll walk away with:
A clear, confident brand message that explains what you do and why it matters.
A brand story that feels like you and sets you apart from the sea of sameness in your industry.
A deeper understanding of your audience, so your content resonates with them.
A personality-driven brand voice that’s consistent across all media.
A visual language that includes a color palette, brand font, and photography mood board.
A roadmap that keeps you from straying off brand, so your whole team stays on the same page.
“Absolutely love this! Helps break down ideas, thoughts, etc. for business! LOVE IT! Thank you!!”
— JULIA
Step by step lessons that build on each another:
Lesson 1: How to do the Research
The step most DIY branding skips entirely. How to gather real signal about your market, your competitors, and your customers — so every decision that follows is grounded in evidence, not guesswork.
Lesson 2: Your Brand Foundation
The one thing you offer that nobody else in your space can claim, the reason you do this work, and the narrative that ties them together — one of the most persuasive tools a small brand has.
Lesson 3: Knowing your audience
There's knowing your audience in the abstract, and there's truly empathizing with them. We'll borrow from UX research to get into their actual state of mind.
Lesson 4: Brand Archetypes
The psychological shortcuts people use to "get" a brand instantly — and how to choose the personality pattern that fits you instead of forcing one that doesn't.
Lesson 5: Voice and Tone
How you sound when you talk to customers, and how to choose voice traits deliberately instead of defaulting to whatever everyone else in your industry sounds like.
Lesson 6: Visual Identity
You don't need to hire a designer to establish a working visual identity. Color, type, and imagery — and the perception science behind each choice.
Lesson 7: Key Messages
The handful of things your brand should say over and over, everywhere. How to define them once so you never stare at a blank caption box again.
Lesson 8: Apply and Audit
Time to put your brand to work — and learn to evaluate it the way a strategist would. What's working, what's drifting, and what to fix first.
Lesson 9: Your 90-Day Plan
A concrete roadmap for the next three months, so your brand foundation turns into momentum instead of a document that sits in a folder.
WHAT’S INCLUDED:
Nine video modules, plus a course introduction to get your mind right. The full brand strategy process, taught step by step.
The Workbook, which helps you apply each module to your own brand as you go, with worksheets and prompts that do the heavy lifting.
Lifetime access. Work through the 70 minute course in an evening or throughout a week; it’s yours either way.
One price. $59. No upsells waiting on the other side.
