Here’s the mistake most people make when choosing their brand’s color palette: they start with their favorite colors. But your brand isn’t about you, it’s about the experience you create for your audience. The right palette starts by asking, “How do I want people to feel when they interact with my brand?”
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What's the difference between a business and a brand?
If you’ve ever wondered why some businesses attract die-hard fans like it’s nothing, even when they’re selling something nearly identical to everything else, the answer is branding. A brand is your business, personified.
Read MoreFonts with nineties editorial vibes
Some typefaces are just letters. Others practically hum with nostalgia the second you type them.
If you’re creating a brand, blog, or content series that leans into vintage, bold, or 90s editorial inspired visuals, having the right font is like finding the perfect thrift store gem. It sets the tone before you ever say a word.
Read MoreQuiet luxury, "old money" fonts
There’s a swell of requests from my clients for clean, classic, and quietly confident visual branding. On Pinterest, it’s everywhere. Understated color palettes, moody editorial photography, and serif typography that looks straight out of a legacy magazine spread.
Read MoreMy most used resources as a freelance designer
If you’re trying to build a brand or design your own visual identity, you’ve probably downloaded dozens of freebies and tried hundreds of tools. I’m not trying to add to the list of things you’ve been unimpressed by. These are the resources I use myself and the ones I recommend most to my freelance clients.
Read MoreCopywriting for brands: Why words are your most underrated branding tool
We connect with what’s a little messy, a little honest, a little us. I’ll cut to the chase:. If you’re building a brand — as a small business, side hustler, or content creator — you need to care about your words.
Read MoreWhat is a brand content strategy, really? (And why do creators need one?)
If you’re creating content to grow your business, build your reputation, or share your ideas, you’re already building a brand. The truth is you don’t need to post more. You need a content strategy. Let’s break down what a content strategy is, why it matters, and how to build one.
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