There’s a swell of requests from my clients for clean, classic, and quietly confident visual branding. On Pinterest, it’s everywhere. Understated color palettes, moody editorial photography, and serif typography that looks straight out of a legacy magazine spread.
Read MoreMy most used resources as a freelance designer
If you’re trying to build a brand or design your own visual identity, you’ve probably downloaded dozens of freebies and tried hundreds of tools. I’m not trying to add to the list of things you’ve been unimpressed by. These are the resources I use myself and the ones I recommend most to my freelance clients.
Read MoreCopywriting for brands: Why words are your most underrated branding tool
We connect with what’s a little messy, a little honest, a little us. I’ll cut to the chase:. If you’re building a brand — as a small business, side hustler, or content creator — you need to care about your words.
Read MoreWhat is a brand content strategy, really? (And why do creators need one?)
If you’re creating content to grow your business, build your reputation, or share your ideas, you’re already building a brand. The truth is you don’t need to post more. You need a content strategy. Let’s break down what a content strategy is, why it matters, and how to build one.
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